AnchorUp is a unique platform empowering users to play matchmaker for their single friends in the lucrative global dating app market. With an anticipated $3M revenue in Singapore alone, the platform involves friends in matchmaking, reducing barriers for shy singles and fostering sincere connections. Users, both singles and wingmen, are rewarded with vouchers for successful matches. Positioned against competitors like Ship, Tinder, Bumble, and Coffee meets Bagel, AnchorUp stands out for its social involvement and sincere dating experience.
UIUX, User Research, Prototyping, Branding, Pitching
Figma, Miro, Adobe After Effects
The global dating app market revenue is US$3.33B, while the Asian market revenue is at $1.35B. In Singapore where we start, there is a predicted revenue $3M.
With such potential, AnchorUp is born. AnchorUp is a platform for wingmen to matchmake your single friends.
Anchorup involves friends in dating. It allows singles to tap on their friends’ network.
Singles have lower barriers on AnchorUp, since friends are matching for them. There is a more sincere form of dating by trusting your friends’ friend, and wanting to leave to good impression. One also gets rewarded with vouchers by going on dates! Ultimately, there is higher chance of relationship success.
As for the Wingmen, they get rewarded for doing good and this can also be a fun social activity for them. For Businesses, AnchorUp can also be a marketing channel for them to acquire more customers.
First, you create a profile with AnchorUp. Indicate your basic info, gender preference for your partner.
Next, you can find existing contacts who are on AnchorUp and connect with them as a 1st degree connection.
Then, you can form your wingmen team. If you are attached then you will skip this step. Everyone can be a wingman too. Once your friend assigns you as wingman, you can start matching individuals for them.
Based on your friend’s membership status and gender preference, you can help to match them to potential candidates. Once you shot your cupid’s arrow, your friend and his or her match will each receive notifications on their end and will be able to start talking.
They will receive vouchers with Anchorup’s affiliated brands to go on dates. Once they redeemed their deal, you will be rewarded with yours for being a great wingman!
We have 2 main types of membership – the basic and the premium. For the basic membership, singles can only select up to 3 wingmen and be matched to the wingmen’s first degree friends. For the premium membership, singles can select an unlimited number of wingmen and can be matched with the Wingmen’s 1st/2nd/3rd degree friends.
When comparing with other apps in the dating scene, AnchorUp has a direct competitor, Ship, which does the matchmaking for singles.
They are many well-known indirect competitors such as Tinder, Bumble, Hinge, Tantan, okCupid and Coffee meets Bagel. However, when compared to all these dating apps, AnchorUp will provide users with the best sincere dating experience and also change the dating game by having more social involvement.
We hope to acquire users through social media, referral programs and partnerships and ultimately leverage on the FOMO mindset of users to see an exponential growth in our user base.
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